Privacy Policy

Make-Sense Privacy Policy

About This Policy

This Privacy Policy describes the privacy practices of Make Sense Inc. and its respective affiliated companies (collectively, “Make Sense”, “we,” “our,” or “us”) with respect to how we collect, use, store, disclose and transfer the information (a) you provide when you interact with us through our websites and when you communicate with us through other means such as email or by telephone, and (b) provided by your institution and you, for its (and your) use of our services and applications (the “Make Sense Services”) – please see below under Make Sense Services-Customer Data.

This Privacy Policy governs websites owned or operated by Make Sense that provide a link to this Privacy Policy on the homepage of the site (“Make Sense Sites”).

Data Controller or Data Processor

Make Sense is the data controller for data described by this policy except as specified below, which means that Make Sense determines the purposes and means of the processing of personal data.

Make Sense is the data processor with respect to personal data submitted to and stored on the Make Sense Services for hosting and processing purposes as further described below under Make Sense Services-Customer Data.

Types of Information We Collect About You

Information you or your Institution may provide

Depending upon the Make Sense Sites you are accessing or other method of contact, we may collect information such as:

  • Contact details such as (for example) your full (i.e., first and last) name, organization affiliations, phone number, email address, and postal address;
  • Usernames and passwords that may be used on some of the Make Sense Sites;
  • Comments, feedback, posts and other content you submit to the Make Sense Sites;
  • Information you provide to or post on message boards or chat rooms that are part of the Make Sense Sites;
  • Interests and communication preferences.

Information collected automatically

As you navigate the Make Sense Sites, Make Sense may also automatically collect information about you or your computer that does not directly identify you. This information may include IP address and device identifiers, information about your Internet connection and information about the equipment or software you use to access the Make Sense Sites. Such information is only collected to the extent that it is necessary for us to provide services that you use, to optimize your user experience, and/or to make improvements to the Make Sense Sites and service offerings. Make Sense does not serve third party advertising.

You have the ability to choose to opt out of inclusion of your personal information at the point of disclosure.  You may choose whether your personal information is (i) to be disclosed to a third party or (ii) to be used for a purpose that is materially different from the purpose(s) for which it was originally collected or subsequently authorized by you. You may also opt out of use of your personal information as outlined below under Access, Correction, and Erasure.

How We Collect Information About You?

We collect information about you in three main ways:

  • Information Directly Provided by You or Your Organization: We collect information about you when you register for services, sign up for email or text alerts, request products or services, respond to surveys, fill out registration forms on an Make Sense Site or otherwise for events, register for or view webinars; create a profile, publicly post or share content, contact us, use social media connections, and/or otherwise interact with Make Sense Sites. We may receive and store information provided by your organization to the extent required to perform a contracted service.
  • Information Collected Automatically Using Technological Means:As described above under Information Collected Automatically, we collect certain information automatically using technological means. We also use cookies as further described below under Cookies and Similar Technologies. You may set your browser to block all cookies, including cookies associated with Make Sense Sites, or to indicate when a cookie is being set by us. However, it is important to remember that certain services may not function properly (or at all) if your cookies are disabled.
  • Information Collected Through Third Parties:  We may receive information about you from customers and business partners for referral and reference purposes.

Cookies and Similar Technologies

Make Sense uses cookies to manage and improve the functionality of our websites and to enable us to better understand how you use our services. A cookie is a tiny text document, which usually includes anonymous information about the user. Our cookies are not used to serve advertising and we do not provide any usage or search data to advertising agencies. You can set your browser to not accept Make Sense’ cookies, but you might not be able to access all aspects of the Make Sense Site you are visiting.

How We Use and Share Information About You?

Make Sense uses the information we collect to perform the services requested, for the purposes of authorizing and processing transactions, authenticating users, customer service, customer support, and providing you with information concerning Make Sense services. We will retain this information for as long as the customer account is active or as needed to provide the Make Sense services, comply with our legal obligations, resolve disputes, and as needed to comply with or enforce our licenses and other agreements.

To be clear, we do not access or use Customer Data (as defined below) processed through the Make Sense Services except for the purposes set forth in our agreement with the relevant customer. Please see below under Make Sense Services-Customer Data.

Make Sense remains responsible for the personal data that we share with third parties for processing on our behalf, and we remain liable under this privacy policy if such third parties process such personal data in a manner inconsistent this privacy policy and we are responsible for the event giving rise to the damage.

Please keep in mind that any information you disclose publicly – either in a public profile or through message boards or other public areas – may be collected and used by others, may be indexable by search engines, and might not be able to be erased from public view to the extent they have been copied to external sites. Please be careful when disclosing personal information in these public areas.

The following is a list of instances where we may share your information with third parties:

  • Institutions or Businesses. If you access a service through your affiliation with an institution or through your employer, your information and certain usage data gathered through the Make Sense service may be shared with the institution or business for the purposes of usage analysis, access and license management, collection management, contract and regulatory compliance, and cost allocation.
  • Service Providers.  At times Make Sense may hire other companies to process data or do work on our behalf. This is always pursuant to a contract that requires the third-party service provider to protect your information consistent with this privacy policy. These companies are only provided the information they need to perform their functions and the information can only be used to perform the services on our behalf or to comply with legal requirements. We do not disclose personal information to third parties for direct marketing purposes.
  • Message Boards and Other Public Areas: Information you post on message boards, chat rooms, or other public areas that are part of the Make Sense Sites is public and will not be kept private. Should you wish to remove your postings from message boards or other public areas, follow the instructions under the Access, Correction, and Erasure section of this policy
  • Affiliates: To facilitate Make Sense’ global operations, Make Sense may share and transfer information we collect with its affiliates located in countries around the world. For example, Make Sense may need to share such information with other companies within the Make Sense corporate family for customer support, marketing, technical operations and account management purposes.
  • Sale or Purchase of Business or Assets: If Make Sense is involved in a merger, acquisition, or asset sale, we will continue to ensure the confidentiality of any personal information and give affected users notice before personal information is transferred or becomes subject to a different privacy policy.
  • Legal Reasons: We will disclose information to cooperate with law enforcement, government or regulatory bodies, content protection organizations, or judicial processes as required by the applicable laws and regulations. We may also use or disclose information to enforce or protect the rights or safety of Make Sense Services users, us, or others.  We will provide notice to individuals prior to such disclosures, to the extent it is practicable to do so and allowed by law.

Security

Make Sense takes commercially reasonable security measures to protect against unauthorized access to, or unauthorized alteration, disclosure or destruction of, data that you share and that we collect and store. These security measures may include practices such as keeping your data on a secured server behind a firewall, internal reviews of our data collection practices and platforms, industry-standard encryption technologies, and physical security measures to guard against unauthorized access to systems where we store your information.

If you have reason to believe that a third-party has gained unauthorized access to your information, please contact us immediately at privacy@mk-sense.com. If Make Sense becomes aware of any data breach, we will notify affected individuals or, with respect to Make Sense Services, affected organizations as soon as reasonably possible.

Your Rights and Choices

Communication Preferences and Opt-outs

If you have subscribed to one or more of our email newsletters or are receiving marketing emails from us and you don’t want them anymore, you can unsubscribe. Follow the instructions contained in the email message to opt-out of receiving future messages of that type.  However, you cannot unsubscribe from some service related messages so long as you maintain an account with Make Sense.

Access, Correction, and Erasure

Postings from message boards or other public areas, may be deleted by using the tools provided when you are logged-in to the particular service; or you may contact Make Sense at privacy@mk-sense.com with the details and location of the content (such as a direct link to the information), and Make Sense will make commercially reasonable efforts to remove the content.

You may request to review, correct or delete the personal information that you have previously provided to us through the Make Sense Sites. For requests to access, correct or delete your personal information, please send your request along with any details you may have regarding the method by which the information was submitted to privacy@mk-sense.com. Requests to access, change, or delete your information will be addressed within a reasonable timeframe.

To help protect your privacy and security, we will take reasonable steps to verify your identity, such as requiring a password, user ID, or other verification before granting access to or removing your information.

Please note that where we are acting as a processor of personal data for our customer, we may first refer your request to the customer that submitted your personal data, and we will assist our customer as needed in responding to your request, as further described below under Make Sense Services-Customer Data.

Please contact privacy@mk-sense.com for more information about exercising these rights.

Data Retention and Deletion

If you request to delete your personal information, we will endeavor to fulfill your request but some personal information may persist in backup copies for a certain period of time and may be retained as necessary for legitimate business purposes or to comply with our legal obligations.

Make Sense may retain your information for a period of time consistent with the original purpose of collection, and for a reasonable time thereafter in accordance with applicable law. We also may retain your information during the period of time needed for Make Sense to conduct audits, comply with our legal obligations, resolve disputes and enforce our agreements.

Children

We do not market to nor intentionally collect any personally identifiable information from children under thirteen (13) years of age. Please contact privacy@mk-sense.com if you are aware of any personal information supplied to one of Make Sense Sites by a child under the age of thirteen (13).

Links to Other Services and Websites

The Make Sense Sites may contain links to information created and/or maintained on third-party websites. The third-party website will be displayed in a new browser window and the user will no longer be in the Make Sense environment. When users select a link to an outside website, they are leaving the Make Sense Site and are subject to the privacy and security policies of the owners of the third-party website. We are not responsible for, and we do not endorse or control, the policies or practices of any such website or services.

In some cases, we may embed a content feed, video player or other application from a third party into the Make Sense Site, and those feeds, players, or other applications may appear to be part of the Make Sense Site, even though they are provided or served by a third party. Such feeds, video players, and/or applications do not collect personal information from you.  If information is required for the performance of the service, the service provider is required to protect your information consistent with this privacy policy. For further information, please see the “How We Share Information About You” section of this policy.

Make Sense Services – Customer Data

Make Sense customers submit data and information to the Make Sense Services for hosting and processing purposes (“Customer Data”). Our customers are data controllers with respect to Customer Data and Make Sense is a data processor. The Make Sense Services include software as a service or hosted solutions and related services specified in our agreements with such customers. While Make Sense’ customers decide what Customer Data to submit to the Make Sense Services, depending on the particular service, the Customer Data submitted regarding its users and other individuals may typically include contact details such as name, role, phone number, email address, and postal address, mobile/web platform information exchange and messaging, and information collected automatically described in this privacy policy.

Make Sense will not use or share any such Customer Data except as provided in its agreements with such customers, or as may be required by law. In accordance with such agreements, Make Sense may access, transfer and process Customer Data only for the purpose of providing the Make Sense Services, preventing or addressing service or technical problems or other purposes as set forth in such agreements or required by law.

Make Sense acknowledges that you have the right to access, correct, amend and delete your personal information. If personal information pertaining to you as an individual has been submitted to us by a Make Sense customer and you wish to exercise any rights you may have to access, correct, amend, or delete such data, please inquire with our customer directly. Because Make Sense is subject to our agreements with customers (as the data controller) with respect to your personal information stored on the Make Sense Services, if you wish to make your request directly to Make Sense, please provide the name of the Make Sense customer who submitted your data to the Make Sense Services. We will refer your request to that customer, and will support the customer as needed in responding to your request within a reasonable time frame.

Updates to Our Privacy Policy

From time to time, we may revise this Privacy Policy. If we make material revisions to the way we collect or use your information, we will provide you with notice of those changes by either: (1) notifying you directly, (2) announcing the change on the Make Sense Sites, and/or (3) posting the revised version of this Privacy Policy online.

You can determine when this Privacy Policy was last revised by referring to the “Last Updated” legend at the bottom of this page. By continuing to use Make Sense Sites after such updates, you affirm your agreement with the terms of the Privacy Policy. If we have made changes you don’t agree with, you are free to request that we delete your information as set out in the Your Rights and Choices section above.

Questions

For any questions on this Privacy Policy or our data practices, you can contact us at privacy@mk-sense.com.

Despite the measures outlined in this Privacy Policy, Make Sense cannot guarantee the security of any information that is disclosed online. To the extent permissible under law, Make Sense shall not be liable for any direct, indirect, special, incidental, consequential or punitive damages relating to this Privacy Policy.

Last Updated: July 2, 2018.